Summer 2024 Hair Trends: Why Mature Women Are Ditching Structured Bobs for the Effortless Riviera Look
The hair industry is witnessing a significant shift as women over 60 embrace the relaxed Riviera bob, moving away from the more structured French bob trend. This effortless, Mediterranean-inspired cut offers movement, texture, and a youthful appearance without requiring extensive styling maintenance.
March 15, 2026



